Some designs begin with a detailed idea or a clear vision. Not this time. Turn Up the Bass began with complete creative freedom.
For this one, I left everything to Pascal. There was no set brief, no specific direction and no finished idea for him to work from. After everything we have created together for Pauzewear, I trusted him to come up with something that felt right for the brand.
When he came back with the stacked speakers and the words “Turn Up the Bass,” it immediately felt right to me.
Bass Connection
Bass has always been a big part of my connection with music. I have been into jungle since the 1990s, and I also spent many years working with reggae and dub music through Pauzeradio. They are different musical worlds, but that weight and energy running through the low end connects them.
There is nothing quite like feeling a bassline hit you in the chest, whether you are behind the decks or standing in the crowd. It turns music into something physical. You are no longer only listening to it; your whole body becomes part of the experience.
That doesn’t mean I spent my years DJing with my head pressed against a speaker stack. I have always tried to look after my ears because, as a DJ, they were one of the most important tools I had. You can respect the power of the sound without being reckless with it.
Personal Belief
I have also always believed that music has healing properties, particularly through its frequencies and vibrations. That is my personal belief, shaped by the effect music has had on me throughout my own life. The right piece of music can change your mood, lift your energy or carry you through a difficult moment.
There is a reason we use the expression “good vibrations.” Bass is not just something we hear. It is something we can physically feel.
When you think about how sound waves are used in treatments such as therapeutic ultrasound, the idea of vibration affecting the body doesn’t seem completely off the wall. I’m not saying that turning up a bassline is a form of medical treatment, but I strongly believe that music and its frequencies can have a positive effect on how we feel.
The Design
That belief gives the finished design an extra layer of meaning for me. Pascal may have created it without a strict brief, but he managed to capture something that has followed me throughout my life in music.
The back features a drawn stack of speakers alongside the main Turn Up the Bass message, finished in black against the warmer Dune T-shirt. On the front, the smaller Pauzewear Essentials mark keeps everything clean and understated.
It's a bold bass music T-shirt inspired by the energy, emotion and physical feeling that only a proper bassline can deliver. The second back print design alongside the Original Junglist range.
Sometimes you don’t need to explain the music.
You just need to feel it.
